What is the use of CRM system for electronic components?

It is estimated by the Ministry of Industry and Information Technology that by 2023, China's total sales of electronic components will reach 2.1 trillion yuan. With the influx of capital, in this trillion level track, the market competition has become more intense. At the same time, the digital development of the industry has become a general trend.
CRM system, as the data center of electronic component enterprises, is indispensable for both the era trend of digital transformation and the daily management of enterprises. CRM can create great value for electronic component enterprises, such as:
1. Improve sales process
CRM system can improve the sales process, significantly shorten the sales cycle, promote the management of potential customer opportunities, and effectively avoid the loss of customers due to improper customer management.
The data information is also more centralized, so that sales personnel are no longer in a hurry. Analyzing these customer transaction information will also greatly improve the success rate of business transactions.
2. Improve customer satisfaction
Customer satisfaction is a very important factor for the economic benefits of electronic component enterprises. What can CRM system do?
1. Record all customer information of the enterprise in the CRM system database. In this way, we can quickly understand the customer's situation when there is demand and service consultation.
2. The automated workflow of CRM system replaces manual work to complete repetitive and inefficient work, and can also provide customers with query and purchase services at any time.
3. CRM system opens up omni channel communication, and customers can get instant service no matter through email, chat software, website or customer service.
Extended reading: How to use CRM to improve customer satisfaction?
3. Breaking the island of information
Collaborative CRM system can also effectively promote team cooperation and cross department communication to avoid information islands. For example, the dynamic function of CRM system is a centralized platform for internal discussion in CRM. Team members can discuss the progress of business opportunities, publish notices and announcements, and share file information.
4. Decision making ability
CRM system data analysis can improve management's decision-making ability. Managers need to analyze sales activities, understand the number of business opportunities in each stage of the sales pipeline, check the conversion rate, find out the reasons for each potential customer loss, and measure the rationality of the sales process. The completion of these tasks is inseparable from CRM system BI data analysis.
"No component, no product", the scenario that does not need electronic components no longer exists. It is widely used in intelligent terminals, automotive electronics, 5G communications, the Internet of Things, aerospace, energy transportation, military equipment and other fields, becoming the cornerstone of supporting the development of the information technology industry and the key to ensuring the safety and stability of the industrial chain supply chain.